In the last five (5) years another key phrase hit the Web Design scene and hit it hard. SEO or Search Engine Optimization is that phrase. It deals with optimizing the content and code on a website to cause the page to rank better in different search engines. Gone are the days when you slap some keywords and a description in the META tags and call it a night. Now SEO is an entire business by itself, sometimes completely separate from the design process, so it should not be taken lightly.