In the last five (5) years another key phrase hit the Web Design scene and hit it hard. SEO or Search Engine Optimization is that phrase. It deals with optimizing the content and code on a website to cause the page to rank better in different search engines. Gone are the days when you slap some keywords and a description in the META tags and call it a night.
Now SEO is an entire business by itself, sometimes completely separate from the design process, so it should not be taken lightly. But, a little is always better than none. So here are some basic tips that you can use to help your pages rank better for your desired keywords.
1. Structure Is Everything - Titles, Headings, etc
As I said before, ye ole’ meta tags are less effective. As a matter of fact, some search engines completely ignore them. There are, however, tags that search engines do consider:
- title
- h1, h2, h3, etc
- strong, em, b, i
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